The Don’t Panic Story
Don’t Panic Management began as a small freelance operation in 2009, with about 3 clients and very low expenses. It was an unfortunate time for the economy, but a wonderful time for creatives—especially those who had a bit of business acumen. People were getting laid off left and right, but at the same time were rebelling against the traditional economic boundaries and starting their own businesses. It was amazing!
As they began to grow, they found themselves in need of help. They wanted to work with someone who cared about their goals as much as they did and were willing to put in the time and energy into their success. That’s where the Don’t Panic team came into play.
Flash forward to today, and it’s apparent that this virtual workforce isn’t just a flash in the pan. It’s the wave of the future.
The difference, however, between the original plan and where we are now is that we are not just virtual assistants. We’re something more. In the best relationships, we become partners in our clients’ businesses. We have a seat at the table when it comes to making strategic decisions because we’re in the weeds of the day-to-day projects that allow their businesses to run smoothly.
We are able to get inside our clients’ heads and determine their needs often before they even realize them. We’re able to make decisions on their behalf when they’re overwhelmed and overworked. We become their proxy, in a sense. And it’s an exciting time for all of us.