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Long ago, in a galaxy far, far away, I launched an advanced series on search engine marketing to cover everything you need to know about using SEM for your business. In our first installment of Read More
One of the biggest, juiciest bits of news in online marketing 2014 was the realization that organic reach of posts in Facebook was declining. You’ve paid good money to build a fan base so that your Read More
In my last blog post, I explained the differences between SEO and SEM. To recap. SEO is the free-to-play version that takes constant optimization and watchfulness. You'll certainly be able to have Read More
If you are involved in the business side of the internet, chances are you've heard these two terms before. SEO and SEM are the keys to effective marketing online, right? Without at least one of these, Read More
