Don't Panic Management

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(Ad)vanced SEM Part Two: How to Identify Targets

September 23, 2015 by DPM Team 3 Comments

(Ad)vanced SEM Part Two: How to Identify Targets

Long ago, in a galaxy far, far away, I launched an advanced series on search engine marketing to cover everything you need to know about using SEM for your business. In our first installment of Read More

Filed Under: Search Engine Marketing, Small Business Tagged With: advertising, bing, bing advertising, bing marketing, digital advertising, digital marketing, google, google advertising, google demographics, google marketing, online advertising, online marketing, search, search engine, search engine marketing, search engine marketing targets, sem, SEM targets, seo, target demographics

5 Steps to a Powerful Facebook Ad Campaign

February 13, 2015 by DPM Team Leave a Comment

One of the biggest, juiciest bits of news in online marketing 2014 was the realization that organic reach of posts in Facebook was declining. You’ve paid good money to build a fan base so that your Read More

Filed Under: Small Business, Social Advertising, Social Media Tagged With: advertising, facebook, facebook ads, marketing, online advertising, online marketing, paid media, social media

Think Before You Search: SEO or SEM?

November 19, 2014 by DPM Team 4 Comments

Think Before You Search: SEO or SEM?

If you are involved in the business side of the internet, chances are you've heard these two terms before. SEO and SEM are the keys to effective marketing online, right? Without at least one of these, Read More

Filed Under: Search Engine Marketing, Small Business Tagged With: ad center, advertising, adwords, bing, digital marketing, google, marketing, online advertising, online marketing, ppc, search engine, search engine marketing, search engine optimization, sem, seo

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